OURCHOICE: FROM SURVIVAL MODE TO SUSTAINABLE GROWTH
A Case Study with Founder Aden
When Aden, founder of OurChoice Disability Services, first connected with Rachel Carey, he was wearing every hat in the business. Like many founders, he was in survival mode – stretched thin, doing everything himself, and struggling to create the space needed to lead with confidence.
Through Rachel’s coaching and strategic guidance, Aden not only transformed his role as a business owner but also unlocked extraordinary results for his organisation.
Key Achievements
Working alongside Rachel, Aden and the OurChoice team achieved remarkable outcomes:
250% business growth in under X months
30% increase in net profit (to be confirmed with Aden)
Successfully onboarded new staff with clear roles and responsibilities
Structured and stabilised the business by ensuring “the right people in the right seats”
Supported the build and setup of a new entity with strong foundations
Connected with legal, accounting, and compliance experts through Rachel’s trusted network
Implemented staffing structures and systems to drive sustainability and scalability
Gained deeper understanding of financial literacy and business metrics
Enhanced confidence in strategic decision-making and long-term planning
Strengthened focus on culture and leadership, setting the business up for ongoing success
Aden’s Story in His Own Words
“Working with Rachel has completely transformed me and my business. Before coaching, I was wearing every hat and running on survival mode. With her guidance, I’ve restructured my team, created systems that actually work, and learned how to lead with clarity and confidence.
The growth has been incredible – 250% up in size and 30% increase in profit – but more importantly, I feel like I’m finally running the business instead of the business running me.
Rachel’s support and her network of connections have been game-changers. I’m genuinely proud of the leader I’m becoming and excited about where OurChoice is heading.”
Aden, Founder of OurChoice Disability Services
About OurChoice
OurChoice Disability Services provides high-quality, person-centred supports that empower individuals to live with dignity, independence, and confidence. Under Aden’s leadership, and with Rachel’s coaching, OurChoice is building a strong foundation for sustainable growth while staying true to its mission of supporting people with disabilities to thrive.
